Wollaston Construction

We appointed Alex at Smooth Websites and were very impressed at the level of professionalism, creativity, insight, and technical capability. He not only established our websites, he helped us find our brand. We look forward to collaborating with him and his team in the future. 10/10.

Sean Duggan

How the site looks on different devices:

mobile screenshot
tablet screenshot
desktop screenshot

What We Did 

  • Website design
  • Website development
  • Mobile-responsive development
  • SEO consultancy
  • SEO setup
  • Content consultancy
  • Post-launch care

Project Information


A new build with some changing requirements which we accommodated flexibly.

This site was built for a medium-sized construction business in the UK. It was mainly required to serve as a portfolio and a point of contact for the business, bringing in potential leads.

There was no existing website or design files to work from, so everything was done from scratch.

The Brief

  1. Build a professional website to serve as a front-of-house for the client.
  2. Build the site to potentially include large numbers of project listings.
  3. Display the projects built by the client.
  4. Provide a way for visitors to contact the client throughout the site.

Let's look at how we did it:

1. Front Of House

The client had provided us with their logo which was to be used on the site. So we used the colours of this logo to inspire the colour scheme throughout the site, giving it a clear identity in keeping with the company's existing branding.

Next, we employed some of our SEO expertise to ensure that once launched, the site would have the best possible chance of ranking #1 for the company's name. Among other things, this included ensuring the site was loading as fast as possible:

Wollaston Construction 1
Screenshot from web.dev.

2. Creating Project Pages

Based on the information we had been given concerning the projects, we created a template for project pages. This template can be used to quickly and easily add more projects to be displayed in the portfolio.

This initially included a multitude of data points concerning the projects, such as number of bedrooms and bathrooms, floor area, etc. We also built it so that the page information could be easily printed in a presentable design if required.

However the client opted for a simpler solution whereby only the photographs of the projects were required.

3. Creating The Portfolio

With the project pages in place, we created the Portfolio page. As the client had a lot of great quality photographs of the projects, we made use of these.

This is automatically populated with the projects that have been added to the site without any manual input required beyond creating the projects.

The portfolio can also be filtered by visitors on the type of construction project it is.

4. Point Of Contact

In order to encourage website visitors to get in touch with the client and potentially become leads, we created a simple contact form.

This was placed at strategic points throughout the site. We also added a header containing the client's phone number.

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Recent Projects

Your report is exactly what I was looking for! I am very grateful for your help so far as it's clearly bearing fruits.

Yoav Aviram

I met Alex on the off chance, we were discussing websites and I was ready for a new website so I entrusted Alex on building my new website, I explained everything I required and he also came up with some great ideas.

When we launched the website there were a few bugs that needed removing, but Alex was on the case immediately, at all times of the day may I add. Alex is very professional, customer orientated and overall just a pleasure to deal with. Highly recommended. Keep up the great work.

Jeremy Rogers
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